The client is a well-known ISO certification consultant body that assists businesses in obtaining ISO certifications (ISO 9001, 14001, 27001, and PCI DSS, etc.). With a global clientele, our client has a strong presence in Saudi Arabia, Qatar, and Kuwait. For close to a decade, they have assisted hundreds of IT/non-IT companies, food processors, and manufacturing giants in complying to essential ISO regulations. Our client provides a wide range of services, such as process audit, change implementation, preparation, and training to finally go through the ISO certification audit.
As the industry is becoming more and more competitive than ever, our client wanted to revamp their website with high-end content writing backed by extensive content and keyword research. The client has got the understanding that now even the start-up companies looking for various ISO certifications to stay ahead of competitors, targeted content marketing would give them the right leads they are looking for.
The client came to know about Content Inception's end-to-end content marketing capability through a member of the leadership team who had worked with them in the past. The client approached us with the following set of requirements:
ISO process and certification methodology being a niche area, the primary challenge was to form a team of content writers with a clear and in-depth understanding of the subject. One of our senior managers is a six sigma black belt certified professional who has ample years of experience into ISO and CMMI process audit and implementation. So, it was a tight training session that led our team of writers to gain sufficient knowledge to start working on the subject.
With a clear understanding of the requirements, our digital marketing team observed that the client's website had got backlinks from poor domains, which has led to a drop in search engine ranking. Following are the steps that our online marketers followed from manual bad bank link removal to new content publishing and SEO optimization:
The client appreciated Content Inception's efforts in generating satisfactory organic traffic flow and backlinks. When we have gained a long-term partner, having associated with us, the client indeed saved a significant amount that they were spending on paid promotions.
With an in-house content marketing capability, Content Inception has been assisting businesses with different size and industry. To learn about our digital marketing strengths and engagement model, contact us today through the contact us form on our website or write to us at - Hello@ContentInception.com