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11 Steps to Create a Great Social Media Video Post
Users seeking a quick and easy way to access information is never new. This is the very reason – why short books were always more popular than exhaustive ones. And, now, in this digital age, video content is that short book over an elaborated piece of long-form content. Video content has become the most promising medium of social media marketing. Social media video posts are engaging, memorable, and highly effective at conveying messages quickly. Whether a business is trying to do branding, educate its audience, or promote a product, a well-crafted explainer video post can significantly boost its online presence.
Recent studies show that social media video marketing generates 48% more views and 1200% more shares than other content types like text and images. With that kind of potential, it’s essential to create video social posts that not only grab attention but also drive engagement and conversions. This research article walks you through 11 essential steps for creating a great video social post that touches your audience and amplifies your brand’s message.
Steps to Create an Engaging Explainer Video for Social Media
Before diving into production, setting a strong foundation for your explainer video is key. Explainer videos simplify complex ideas, service specifications, or product features and present them engagingly. These are essential tools for businesses looking to increase brand awareness, educate prospects, and generate leads.
1. Select the Subject and Prepare a Detailed Research Document
Choosing the right subject for your video is critical for social media engagement. It should resonate with your audience and align with your social media marketing strategy. Conduct in-depth research to understand what your target audience needs or the challenges they face.
A practical problem area of your prospect increases your chances of creating content that resonates, drives traffic, and improves social media reach.
2. Prepare the Script Outline or Structure for the Video
A clear structure helps cover all the necessary portions of the subject and, more importantly, gives the video a natural narration. Start by outlining the top-level points you want to cover, from the introduction to the conclusion.
This video structure ensures a logical flow of ideas and helps retain viewer interest, which is crucial for video marketing success on platforms like YouTube, Instagram, and LinkedIn.
3. Plan the Storyboard with Raw Visualizations Aligned to the Outline
Once the outline is ready, it’s time to visualize the content through a storyboard. A storyboard helps you map out the video’s visual elements, ensuring they align with the script and message.
Effective visual planning is critical to creating social media videos that attract attention and encourage social media shares. This is the stage, you can also create a few cover designs and social media promotion posts for the video.
4. Prepare the Detailed Script for the Video
The script is the main part of your video content. It dictates the narrative and flow, ensuring that the key message is communicated effectively. A well-structured script eliminates ambiguity, guides the voiceover, and provides clear direction for the visual elements.
Whether it’s explaining a product feature or telling a story, every line should resonate with the audience and reinforce the core message. Taking the time to prepare a thorough script will save you time in later stages, ensuring that your final video is cohesive and engaging.
Video Content
Craft a detailed script that includes the subject line (dialogue) and the descriptive content (narrative description) to be shown in each scene. Every word should serve a purpose, so focus on clarity and brevity. The objective is to create content that will keep viewers informed as well as engaged.
Voiceover Content
If you are using a voice narration for the video, create a specific script for the voiceover audio. Consider the tone, pace, pauses, and emotions you want to convey. A great voiceover can enhance the overall message, making it more relatable and engaging. Also, at times, you won’t get much space in the video scenes to elaborate on the subject – voiceover is another option to discuss all that.
5. Custom Create the Visuals for Each Video Scene
Visual representation of facts or data flow has a much higher retention rate and is crucial for video marketing success. Whether you are using animation, live footage, or a combination of both, custom visuals should reflect the brand and messaging of the video.
Unique and relevant visuals boost your video’s appeal and contribute to higher engagement rates on social media.
6. Design the Video Theme Aligned with the Subject, Context, & Industry
Your video theme should reflect your brand, subject, and industry context. For example, the audience of the engineering industry prefers shades of green, yellow, black, and grey shades, whereas the audience of the healthcare industry prefers color shades of green and blue. Consistent design elements like fonts, colors, and styles help maintain brand recognition.
An on-brand video design ensures that your content looks professional and aligned with your business’s values and goals.
7. Record the Voiceovers with Pauses Aligned with the Length or Context of the Video Content
Voiceovers play a key role in delivering the video’s message. Make sure to record with the appropriate tone, pace, and inflection to sound involved and true to the self. This will improve the overall viewer experience, resulting in higher retention and stronger brand recall in the crowded landscape of social media video marketing.
8. Develop the Video Scenes with Appropriate Animation and Transitions
With your script, storyboard, and visuals ready, bring everything together in post-production. Not much, not less, is the thumb rule. Use the right animations and transitions to make the content engaging while maintaining the professionalism and clarity needed for explainer videos. You need to remember that – scene transitions and presentation of the video can make or break your video marketing campaign.
9. Add the Music and Voiceovers with Ducked Volume
Adding music is a great way to evoke emotions and set the tone of the video. However, balancing it with the voiceover is essential for clarity. Use ducked volume techniques to ensure the music is at a soothing level and act only as a background not so prominent that it would dominate the voice or emphasis of the content. This audio balance, removal of additional mike noises, chopping the excess pauses, etc., is vital for creating professional social media video posts.
10. Export, Check, and Refine the Final Video Draft
Before publishing your video, export a draft and review it thoroughly. Check for the timing of the animations and content boxes, transitions between scenes, or inconsistencies in the alignment of visuals and audio. Refining the final draft ensures a polished video that stands out in the world of social media marketing.
11. Prepare the Video Meta Content and Description to Publish with the Video
Finally, prepare SEO-optimized video meta content such as the meta title, meta description, and meta tags for the video. This meta content should include relevant keywords (primary as well as secondary keywords) for search engines and social media platforms. Keep the descriptions concise and action-oriented to encourage social media engagement and conversion.
A Great Video Post Can be Your Brand’s Best Marketing Move
A well-executed social media video post lasts longer in the minds of your target audience. With a high memory retention rate, videos are much more powerful than any other storytelling method used for branding and generating leads. The process may seem complex, but following these 11 steps, you will be able to create a polished brand post that will help your target audience stay aware before deciding on the solution.
At Content Inception, we specialize in helping businesses create impactful video content for their social media platforms. Whether you need assistance with video marketing strategy, audience research, ideation, or production, we’re here to support you. Contact us to turn your video ideas into reality and make your next explainer video post a success!
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