Admin February 21, 2023 0 Comments

Account-Based Marketing Technique and Lead Generation A business requires an appropriate marketing strategy to influence the target audience. But what if the audience has specific requirements and is not easy to impress with generic sales pitches? Account-based

Admin February 4, 2023 0 Comments

Different Types of Blogs and the Aligned Digital Marketing Benefits In business, awareness about the products, services, or the brands is critical to make prospects understand and persuade them to buy. As one of the primary digital

Admin December 12, 2022 0 Comments

AEC (Architectural, Engineering, and Construction) firms and independent architects have been going through a constant struggle to win projects, and the competition is getting tougher. In this process of gaining the confidence of the prospects or stakeholders,

Admin November 21, 2022 0 Comments

In a Nutshell - Technical Writing vs. Marketing Writing Different forms of content have different purposes. Content types can be different based on the industry, target audience, and objective. Be it writing web copies, blogs, ebooks, product

Admin August 2, 2022 0 Comments

Video Marketing Strategies for Brand Awareness and Page Retention Videos are undoubtedly more engaging than the most informative page with static visuals. Video content is an easier medium for helping potential buyers learn about a product, its

Admin June 10, 2022 0 Comments

Content Marketing Strategies for B2C Marketing Targeting bigger markets, B2C marketing (business to consumer) might not seem tough, but it is much trickier than B2B marketing. The B2C marketing strategy revolves solely around the consumer base, and

Admin March 10, 2022 0 Comments

Content Marketing Strategies for B2B Marketing B2B marketing is all about how good businesses understand their fellow businesses who are their potential customers. A strong B2B marketing strategy starts with defining a target audience by creating buyer

Admin August 27, 2020 0 Comments

Why Blogging Is A Must For Your Website's Organic Ranking The introduction of social media marketing and digital advertising techniques like Google Ads and Bing Ads to the digital world may have opened new avenues, but the

Admin March 28, 2019 0 Comments

Content Marketing - Launch New Products Or Services With Confidence Organizations launching new products or services want to reach the maximum number of the target audience for greater lead generation when the product is still new to

Admin October 10, 2018 0 Comments

Content Marketing for Small Businesses and Entrepreneurs The technological advancement in communication and transportation during the 19th century gave rise to content marketing. This marketing technique enabled businesses to reach out to their customers and develop a