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In a Nutshell - Technical Writing vs. Marketing Writing Different forms of content have different purposes. Content types can be different based on the industry, target audience, and objective. Be it writing web copies, blogs, ebooks, product

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Video Marketing Strategies for Brand Awareness and Page Retention Videos are undoubtedly more engaging than the most informative page with static visuals. Video content is an easier medium for helping potential buyers learn about a product, its

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Content Marketing Strategies for B2C Marketing Targeting bigger markets, B2C marketing (business to consumer) might not seem tough, but it is much trickier than B2B marketing. The B2C marketing strategy revolves solely around the consumer base, and

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Content Marketing Strategies for B2B Marketing B2B marketing is all about how good businesses understand their fellow businesses who are their potential customers. A strong B2B marketing strategy starts with defining a target audience by creating buyer

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Why Blogging Is A Must For Your Website's Organic Ranking The introduction of social media marketing and digital advertising techniques like Google Ads and Bing Ads to the digital world may have opened new avenues, but the

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Content Marketing - Launch New Products Or Services With Confidence Organizations launching new products or services want to reach the maximum number of the target audience for greater lead generation when the product is still new to

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Content Marketing for Small Businesses and Entrepreneurs The technological advancement in communication and transportation during the 19th century gave rise to content marketing. This marketing technique enabled businesses to reach out to their customers and develop a