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The Power of Skyscraper Technique in Content Marketing Do you remember the days when the world-wide-web was uncrowded and listing an idea on the first page of search engines was not difficult? You publish a good page

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ChatGPT in the Context of Digital Marketing Digital marketing has seen a significant contribution of AI through predictive and targeted content, chatbots, and image recognition for customer satisfaction. The name ‘ChatGPT’ has been buzzing around for quite

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Account-Based Marketing Technique and Lead Generation A business requires an appropriate marketing strategy to influence the target audience. But what if the audience has specific requirements and is not easy to impress with generic sales pitches? Account-based

Admin March 11, 2023 0 Comments

Branding and How to Do It the Right Way The name has a significant impact and value in business, as it can instantly affect a customer's perception of an organization to make the buying decision. And the

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Different Types of Blogs and the Aligned Digital Marketing Benefits In business, awareness about the products, services, or the brands is critical to make prospects understand and persuade them to buy. As one of the primary digital

Admin January 31, 2023 0 Comments

Benefits of Analytics-Based Marketing Planning for Definite Conversion Businesses make marketing plans aligned to a strategy to promote existing products/services, explore new opportunities, or have a competitive advantage against competitors. However, the strategy should not be based

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AEC (Architectural, Engineering, and Construction) firms and independent architects have been going through a constant struggle to win projects, and the competition is getting tougher. In this process of gaining the confidence of the prospects or stakeholders,

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In a Nutshell - Technical Writing vs. Marketing Writing Different forms of content have different purposes and thus the debate - Technical vs. Marketing Writing. Content types can be different based on the industry, target audience, and

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Video Marketing Strategies for Brand Awareness and Page Retention Videos are undoubtedly more engaging than the most informative page with static visuals. Video content is an easier medium for helping potential buyers learn about a product, its

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Content Marketing Strategies for B2C Marketing Targeting bigger markets, B2C marketing (business to consumer) might not seem tough, but it is much trickier than B2B marketing. The B2C marketing strategy revolves solely around the consumer base, and

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Content Marketing Strategies for B2B Marketing B2B marketing is all about how good businesses understand their fellow businesses who are their potential customers. A strong B2B marketing strategy starts with defining a target audience by creating buyer

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Why Blogging Is A Must For Your Website's Organic Ranking The introduction of social media marketing and digital advertising techniques like Google Ads and Bing Ads to the digital world may have opened new avenues, but the

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Legal Requirements for Businesses in India Successful business persons are those who feel life is not always fair. They inherently understand what may be the consequences if the legal obligations are not met. The compliance of law

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Content Marketing - Launch New Products Or Services With Confidence Organizations launching new products or services want to reach the maximum number of the target audience for greater lead generation when the product is still new to

Admin March 22, 2019 0 Comments

7 New Digital Marketing Trends To Follow And Apply The internet, with a remarkable impact, has transformed the face of the business of all sizes and of every industry. It has opened new avenues for entrepreneurs and

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Latest SEO Techniques For Higher Search Engine Ranking  Search Engine Optimization (SEO), the term evolved in 1997 along with the development of search engines and the World Wide Web. SEO can be defined as a process to

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Content Marketing for Small Businesses and Entrepreneurs The technological advancement in communication and transportation during the 19th century gave rise to content marketing. This marketing technique enabled businesses to reach out to their customers and develop a

Admin May 23, 2018 0 Comments

AI Revolution Transforming The Legal Industry Will the Artificial Intelligence (AI) revolution transform the legal industry in the coming decade? Do you think, AI is changing the legal profession? - These questions are doing the rounds for