Why Blogging is a Must for Your Website's Organic Ranking

The introduction of social media marketing and digital advertising techniques like Google Ads and Bing Ads to the digital world may have opened new avenues, but the organic traffic through blog writing still is the best part of a content marketing strategy. It is the identification of the target audience, understanding of their pain points, and publishing content accordingly drives traffic to the website organically. Regular publishing of meaningful content in the form of blogs or articles puts your website in a thought leader position. Your website starts appearing in organic search results, the audience spends significant time on it, the ranking of the site improves, and eventually, it increases the chances of conversion.

Blogging plays a vital role in driving organic traffic to a website, the creative and informative content the customers yearn bring value to a business. A study by inbound marketing experts of Hubspot reveals that businesses that post informative and relevant blogs regularly on their sites have the potential to attract 55 percent more traffic than other websites that don’t use this marketing tactic. So, the performance of a website on a search engine is largely dependent on their blog updates, its quality, and relevancy.

Benefits of Blogging for Small Businesses

For small businesses blogging are an economic inbound marketing tool and an effective way to build brand awareness. A survey states that around 62 percent of US consumers made a call to purchase a product based on a blog post and 37 percent of marketers acknowledge blogging as an important marketing tool. B2B companies started blogging as a marketing tool that benefited them by 67 percent more leads than others. Therefore, from driving organic traffic to attracting, engaging, and connecting prospective customers to the brand, consistent blogging pays off a captivating result to small businesses.

Listed below are some substantial benefits of blogging:

1. Attracting Visitors Naturally

Blogs are an important means to bridge the gap between the business and potential customers. As part of SEO services, strategic blogging adds value to the visitors by elaborating clear and effective solutions for their problems. For businesses, this can be a stepping stone towards lead generation, as it opens of a platform to communicate with consumers and cultivating a sense of trust among them for the business house.

For example, Etsy Marketplace; an e-commerce business dealing in handcrafted materials like a candle and home décor, made its recognition through inbound strategy, i.e., Etsy journal. The users trust the business as its blog offers creative and factual ideas to the users.

2. Organic Link Building

One of the major goals of blogging is to achieve better SEO results; SEO is a long-term plan to increase the online visibility of the brand in search engine pages. Blogs with several on-page SEO tactics like keywords, inbound links get ranked higher on the search engine result pages, add several external links to the business, and drives organic traffic. For instance, Google ranks the pages in its search result based on the content, its relevance, and its freshness. Small businesses SEO brings exposure, brand visibility, backlinks, and organic traffic.

3. Email Collection for Future Marketing

Ask the visitors to subscribe to the blog page and list these emails for future marketing prospects. These emails serve as future marketing contact points, like promotions and new product launch that raises the chances of lead conversion.

Several beauty brands are using this technique, they offer beauty tips and best beauty practices in their blogs and encourage the readers to subscribe to their pages. Adding the contact list to their marketing funnel, they promote their products and increases the chances of lead generation.

4. Demand Generation

Blogs and content presentation acts as a medium to communicate and inform the audience about the new product, launches, and solution offered by the businesses. For business, it is advantageous to use blogs and presentations, to cultivate interest among the users about the product and solutions. Get the contact forms filled by the visitors to make them your potential customers. This demand generation tool is extensively used by brands like Apple, to introduce its new product in the market and create demand.

Several beauty brands are using this technique, they offer beauty tips and best beauty practices in their blogs and encourage the readers to subscribe to their pages. Adding the contact list to their marketing funnel, they promote their products and increases the chances of lead generation.

5. Customer Engagement

Blogging helps to buildup and strengthen customer relationships in a more informal manner. With the feedback and comment sections on the blog post, users can leave their viewpoint on the product and services of the business. Their views help the business to improvise their product, services, and even its marketing strategy.

Blogging is a key tool for digital marketing for businesses of all sizes; valuable content helps businesses to connect with people, build trust, and stay ahead of the competition.

We at Content Inception with our team of subject matter experts offer customized blogging to several brands across the industry. Our diverse experience in the field of content writing and digital marketing makes us deliver the best to our clients. Contact us for customized content service for your business.

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